Italy Vs. The United States: Easter Traditions
The majority of the population celebrates this holiday in both countries, but the traditions implemented vary greatly. Italy sticks to a more traditional approach while America focuses solely on the commercial aspect of Easter. Coming from the United States I’ve found that it’s very interesting to celebrate the religious holiday the way that the Italians […]
Read More »
Stampa questa pagina
The Importance of Translation for Your Business
Companies that are already in an international market will know that having a strong translator on their team is crucial for succeeding globally. As we’ve witnessed in the video, having someone bilingual in your company is not the same thing as having a translator and there are so many mistakes that bilingual individuals can make […]
Read More »
The Importance of Your Reputation Online
Some people say that “having a bad reputation is better than no reputation at all,” and while that might be true for certain areas of life, I can assure you that for the world of social media it is not. Social media, while a resourceful tool, is unforgiving if you act inappropriately on the web. […]
Read More »
How Important is Artificial Intelligence for Social Listening?
For those who don’t know social listening, which is also referred to as social media monitoring, is the process of identifying and reviewing a certain type of company or brand through social media. Social listening is extremely important for means of understanding consumer behaviour and patterns online. In fact, most companies solely rely on […]
Read More »
Translation Trends Across Social Media
Every business owner has multiple social media accounts under his or her belt, this is a given. With social media comes a wider reach of customers and followers and ways to connect with them on a deeper level. However, with a tool that connects you with people on a worldwide scale how are you able […]
Read More »
Will Post for Food: Sushi Bar Exchanges Free Meals for Instagram Posts
Want upscale sushi without breaking the bank? Well, if you have a substantial amount of followers on Instagram you can eat at Milan’s up and coming sushi restaurant “This Is Not A Sushi Bar” for little to know money at all! The first restaurant of its kind, “This Is Not A Sushi Bar” is going […]
Read More »
Why IGTV is Not Doing Well for Instagram
When Instagram released their new add-on IGTV people were thrilled with the idea. IGTV was created for users to make vertical, original content that could be 10-60 minutes long. It was assumed that with their continued dominance over snapchat through Insta-stories (and now IGTV), Instagram would be the new ruling social media platform. However, […]
Read More »WPML and AlfaBeta announce integration to improve WordPress multilingual site creation process
We are excited and proud to announce the recent integration of WPML and our company AlfaBeta. AlfaBeta was founded in Rome in 1989 and has gradually become a leading consultancy in the field of multilingual website creation, translation and maintenance, specializing in WordPress and using WPML as a professional localization tool. Our language services consultancy offers […]
Read More »
Interview with Giovanni Visone from Intersos
Last month AlfaBeta had the pleasure of interviewing Giovanni Visone from the NGO Intersos (one of our clients). In the interview we briefly discuss what Intersos does as an organization and how they have been handling the immigration crisis in regards to communication and the public sphere. The interview is featured below, enjoy: Argomenti1 First […]
Read More »
Would Social Media Overpowering Traditional Media Be a Bad Thing?
In the age of “fake news,” traditional media has taken a lot of backlash for its inability to educate the public accurately (especially in the United States). With this large distrust in the media, people have started to shift to other sources in order to gather information about what is happening in their country […]
Read More »