The Importance of Your Reputation Online
Some people say that “having a bad reputation is better than no reputation at all,” and while that might be true for certain areas of life, I can assure you that for the world of social media it is not. Social media, while a resourceful tool, is unforgiving if you act inappropriately on the web. […]
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How Important is Artificial Intelligence for Social Listening?
For those who don’t know social listening, which is also referred to as social media monitoring, is the process of identifying and reviewing a certain type of company or brand through social media. Social listening is extremely important for means of understanding consumer behaviour and patterns online. In fact, most companies solely rely on […]
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Translation Trends Across Social Media
Every business owner has multiple social media accounts under his or her belt, this is a given. With social media comes a wider reach of customers and followers and ways to connect with them on a deeper level. However, with a tool that connects you with people on a worldwide scale how are you able […]
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Will Post for Food: Sushi Bar Exchanges Free Meals for Instagram Posts
Want upscale sushi without breaking the bank? Well, if you have a substantial amount of followers on Instagram you can eat at Milan’s up and coming sushi restaurant “This Is Not A Sushi Bar” for little to know money at all! The first restaurant of its kind, “This Is Not A Sushi Bar” is going […]
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Why IGTV is Not Doing Well for Instagram
When Instagram released their new add-on IGTV people were thrilled with the idea. IGTV was created for users to make vertical, original content that could be 10-60 minutes long. It was assumed that with their continued dominance over snapchat through Insta-stories (and now IGTV), Instagram would be the new ruling social media platform. However, […]
Read More »WPML and AlfaBeta announce integration to improve WordPress multilingual site creation process
We are excited and proud to announce the recent integration of WPML and our company AlfaBeta. AlfaBeta was founded in Rome in 1989 and has gradually become a leading consultancy in the field of multilingual website creation, translation and maintenance, specializing in WordPress and using WPML as a professional localization tool. Our language services consultancy offers […]
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Interview with Giovanni Visone from Intersos
Last month AlfaBeta had the pleasure of interviewing Giovanni Visone from the NGO Intersos (one of our clients). In the interview we briefly discuss what Intersos does as an organization and how they have been handling the immigration crisis in regards to communication and the public sphere. The interview is featured below, enjoy: Argomenti1 First […]
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Would Social Media Overpowering Traditional Media Be a Bad Thing?
In the age of “fake news,” traditional media has taken a lot of backlash for its inability to educate the public accurately (especially in the United States). With this large distrust in the media, people have started to shift to other sources in order to gather information about what is happening in their country […]
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The Best and Worst Social Media Platforms to Use for Business
By now I’m sure you’re all aware that social media is essential for running and maintaining a business. However, not every social media outlet is the right fit for a company. Knowing which platforms are more beneficial for you and your business will make your time online much easier. Here are the best and […]
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5 Ways to Launch a Successful Social Media App
Social media applications are wonderful tools that can be beneficial for any company trying to expand their growth. They help form personal connections between the consumer and the owner, they can provide an easier alternative for buying/selling items and overall they can create a positive marketing strategy for a business. However, if not executed properly […]
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